During the promotional video, many factors of sportsmanship are presented through quoted soundbites from C-USA football players. Examples include: “respect”, “play by the rules”, and “humility”.
However, when it comes for UAB’s turn in the promo, the highlight shows an excited Jonathan Perry giving a celebratory hand-slap to a teammate as the voice-over proclaims “losing with grace”. Obviously, the highlight is from footage directly after a play worth celebrating (UAB won this particular game – last season against Memphis), but with the added voice-over it almost makes the UAB players appear overjoyed at losing.
While losing with grace is certainly a virtuous quality to have…every other team in the promo had something more positive displayed with their highlight other than “losing” including UCF, UTEP, Memphis, and Tulane…all teams that finished lower than UAB in the Conference USA standings last year in football. See the full promo yourself here:
UAB Football starts the season on Saturday, September 1st at 11am. I doubt the coaching staff or players are worried about such a small element of a small promo. But how do fans feel about this? Is this really even something worth being offended by? It probably wasn’t done on purpose, but I have to wonder why “losing” is ever mentioned in a promo trying to show your athletics conference in a positive light. At the very least, it’s unfortunate (and slightly humorous) that it happened to align that way in the promo considering the losing stigma that seems to have been attached to Blazer football in recent years.
Leave your thoughts in the comments section below. I’d love to hear them!